Normal SEO practitioners will start their projects with keyword research which is basically them looking for targeted keywords that fit their niche. Afterward, they will try to get ranked for their target keyword. Sound familiar right? Because this is what EVERYONE is already doing. Let me tell you a little-known secret: I bet you didn’t know that you can also rank for multiple keywords right?
There was a time when Webmasters could claim whatever they wanted about their website and they would still rank if not rank even higher because of their claims. Google has put a stop to that with their ever-changing algorithms and SEO has never been better.
SEO is all about understanding your website, your branding as well as your audience. Before you can get through all of those steps, you have to understand first what you can do with your website. It is important to note that your SEO is the sum of everything that you are doing, from your blog posts to your link building to your social media outreach.
Before you can do all of those, however, you have to understand that Internal Linking is an integral aspect of the SEO process and understanding what you can do with your links can either make or break your SEO.
Google is the number one authority when it comes to everything Search Engine Optimization – which makes sense because they make the rules. Because of their role in the community, it is a rare occurrence for Google to straight-up talk about how their search engine works – and that’s exactly what they did recently.
Rankings fluctuate for everyone so keep this knowledge in mind as you go through your website’s SEO. It doesn’t matter what you did ‘wrong’ because the only thing that matters is what you do next – and I’m going to tell you exactly what to do when your rankings fluctuate.