The cat, or rather, the penguin is out of the bag. Penguin 4.0, which may well be the last Penguin by-version update by Google is rolling out and we’re already seeing the fluctuations in the search engine results pages. Here’s how Penguin 4.0 affects SEO long-term.
Whether you are fixing a squeaky door or analyzing your search engine marketing, you’re going to want to find the right tool for the job. Often times, we forget or choose to forget that we have so many great resources in front of us that will drastically improve our SEM tactics. Business intelligence tools need SEM and SEM needs business intelligence tools. Learn how to capitalize on both for more measurable business results.
When it comes to link building, one should focus on two of the most important factors: the quantity and quality of the backlinks which were built for your website. Analyzing the quantity of your backlinks is easy – all you need to do is count the links that were built for your site. How about the quality of your backlinks? Remember that while some links have immediate results, some might take time. There are a lot of criteria that anchors Google rankings; some of them are the domain authority of the website linking back to yours, the quality of the content, and the traffic your link is getting.
SEO is a field thought of as something that is mainly electronic or something that exists exclusively on the internet. That is true for the most part as some of the determining factors of success for a website are things like keyword quality, link quality, the speed of your page as well as user experience. Because of these factors, many SEO specialists have begun to focus solely on the technical aspect of SEO when it comes to their webpage optimization plans or strategies. This isn’t necessarily bad practice but it is the sort of practice that can be improved by giving some focus on another important thing: The users.
Scanning your website is an essential part of making it secured from malicious attacks. Undoubtedly, malicious attacks will destroy your brand reputation and negatively impacts the user experience which in turn hurts your Google search rankings.